About Us
Our Mission
We created Afar to celebrate the world's diverse cuisines and cultures. Through healthy, convenient snacks, we want to make enjoying your favorite global flavors as easy as opening a wrapper.
Our Protein Bars
We're committed to using only clean, premium ingredients in our bars - no animal products, protein powders, artificial flavors, or preservatives. You can see and taste the difference in
every bite.
We handcraft our bars in small batches at a commercial kitchen in Brooklyn, NY. Why? Because we believe delicious, nourishing food should come from a kitchen, not a factory.
Our Protein Bars
We're committed to using only clean, premium ingredients in our bars - no animal products, protein powders, artificial flavors, or preservatives. You can see and taste the difference in
every bite.
We handcraft our bars in small batches at a commercial kitchen in Brooklyn, NY. Why? Because we believe delicious, nourishing food should come from a kitchen, not a factory.
Gene's Story
As a lover of global cuisines who was always on-the-go, I ate lots of snacks out of convenience. But I was bored by how most of them tasted - especially bars, which all had the same old flavors like peanut butter and chocolate. When COVID-19 hit, I itched to reconnect with the world, so I started making my own snacks with the mouthwatering flavors of global cuisines.
One year and 500+ recipe tests later, I created the Afar bars. And thanks to the support of my partner, family, and friends, I'm excited to finally share them with you.
Gene Zhu, Founder
Follow Afar's journey at @afar.foods!