Our Story

Our Mission

We fuel everyday adventure and connection through tasty, healthy snacks inspired by the world.

Our Story

Tired of my usual sugary bars and oily chips, I decided to cook up a tastier, healthier snack. A year and 500+ recipe tests later, the Afar bar was born.

I enlisted the help of my amazing mom. Together, we transformed a ghost kitchen into our snack factory, where we handmade the first 50,000+ Afar bars.

Fast forward to today: we’ve outgrown our ghost kitchen. We're thrilled to share Afar bars with an ever-growing community of snackers.

I eat them daily, and I hope you'll love them just as much as I do. Happy snacking!

- Gene Zhu, Founder

5,500+ Afar Bars Donated & Counting!

We partner with non-profits like City Harvest and Baby2Baby to provide Afar bars to families in need.

Want to support? Make a contribution (funds or food) via these links: City Harvest and Baby2Baby.